If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define ...

Jeff May, president of personal lines at Markel, details transformation efforts across underwriting, distribution, and claims ...

A recent paper published in Food Chemistry 1 presented a high-throughput, green analytical chemistry approach for ...

The new heavy-duty engine oil category, PC-12, is nearing the finish line. Here’s what fleet maintenance managers should know before it arrives in 2027.

Study of 2 million people shows genetic risk for nine major mental illnesses including schizophrenia and anxiety, varies by age and treatment, often lacking specificity.

Background Although the increased risk of cardiovascular disease in patients with SLE is well-documented, effective tools for risk stratification remain elusive. This study sought to explore the ...

Optimizing content for search engines is essential for organizations working on environmental topics. This article explains SEO and content A/B testing and shows how these methods improve visibility ...

AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable. The post Why marketing needs a decision infrastructure for AI ...

Introduction Osteoporosis and fragility fracture are more frequently found in systemic lupus erythematosus (SLE) patients than in normal population. This study aims to determine the risk factors in ...